|This is an extract from the official Warner Bros website showing their global status and integrated nature.|
Wednesday, 29 March 2017
Evaluation Post 3: What kind of media institution might distribute your media product and why?
Our production company was a London based company called Hammer Productions, an institution known for producing dark films - particularly horror/thrillers similar to our film.
Our distribution company was a global, horizontally and vertically integrated institution - Warner Bros. They are known for thrillers e.g. Inception, The Dark Knight, The Shining and therefore our film would be ideal for them to buy the rights to and distribute as it is the same genre and therefore targets an audience which is already targeted by Warner Bros. A big advantage of working with such a big institution is that they have global reach and appeal and therefore will allow our film to be seen by as large an audience as possible thus maximising commercial success.
Having looked at similar indie films and other films distributed by Warner Bros we have decided to incorporate both traditional methods and social media into our marketing campaign to effectively reach and appeal to our target audience. We also took inspiration from other films distributed by Warner Bros when designing our release plan.