R+P Post 3: Our production and distribution institutions

For our production company we chose the already existing "Hammer Productions." We felt this was the most ideal institution we could use as it had all the traits we were looking for. Hammer Productions is well known for action thrillers e.g. Woman in Black, Frankenstein, Dracula and therefore it would make sense for our movie to be produced by this company. Furthermore, Hammer Productions is iconic for their visual style, this is a style similar to what we want to capture in order to convey suspense and mystery and therefore it makes sense for this institution to produce our film. Finally, this is also a British institution which gives our a British cultural aspect and allows us to appeal to to the British demographic.

We have chosen Warner Bros as our distributor because they have worked with Hammer Productions in the past on very successful films and therefore that gives us synergy and a good reputation which we can exploit for the gain of our film. Furthermore, this institution is fully integrated and has a global presence and is also known for thrillers e.g. The Shining, The Conjuring and therefore allows us to reach as wide an audience as possible and be as commercially successful as possible. To evidence the success that this institution recieves 2015 was the ninth consecutive year that Warner Bros Pictures crossed the $3 billion mark at the global box office with $3.71 billion in worldwide receipts.